Posts by Shift ONE

5 Ways to Attract Tourists to Your Business

5 ways to attract toursits

South Africa is no stranger to streams of tourists that hit its shores all year round. The South African tourism industry has its hands full with holidaymakers, honeymooners and business honchos itching to enjoy the splendour our country has to offer. The Rand-[insert any other major currency here] exchange has made the Rainbow Nation a…

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Why Digital Marketing is Like Game of Thrones

Digital Marketing

If you’re a fan of Game of Thrones you’ll appreciate the level of hard work that went into writing those books. So far, George RR Martin (GRRM) has enthralled the world with his vivid imagination, the detailed history of the Seven Kingdoms, and especially the gut-wrenching tragedies behind the characters. Game of Thrones has everything from dragon-riding fire queens,…

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How to make an effective marketing plan on a small budget

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With the challenging economic climate that’s settled on South Africa like a dark winter cloud you might find that your business has hit a bit of a lull; phones aren’t ringing off the hook like they used to and you find yourself thinking of ways to cut back on costs. You haul out your budget…

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Dylan on Mix FM

Shift one blog podcast

Dylan was recently interviewed on MixFM.   Check out this podcast and hear what she has to say about Integrated Marketing:  

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Business Owner: Three Skills You Can’t Fake

Shift One digital blog

By Dylan Kohlstadt As entrepreneurs and business owners, we have to wear many hats: CEO, rain-maker, negotiator, tenant, employer, supplier, and the list goes on. However, as we grow in business, the gaps in our knowledge start to show as our core business strengths begin to shine through, and our ‘wing it on a prayer’…

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The Value of Knowing Your Customer

knowing your customer shift one

The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customer. Really understanding them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…

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An Open Letter to Kauai – When Good Brands Go Bad


Dear Kauai,   We’re all still getting used to the drastic carpet-pulling of your new brand and CI. It’s several months down the line already, so you’d presume we’d have warmed up to it by now, but I think I speak for a lot of people when I say, “meh.”   You don’t know (and…

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Why Being Nice to Others in 2016 Could Grow Your Business

Shift ONE blog

By Dylan Kohlstadt   When it comes to running a business, ‘nice’ is not a word that I throw around very often.   So when I say ‘being nice can grow your business’ I’m not being flippant or insincere. When I say ‘be nice’, you should sit up and take notice, because this perspective could…

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Three Tech Valentines to Swoon Over Right Now

tech trends 2016

Don’t you just love it when someone invents something great that makes our lives a whole lot easier? From personal robots that make you coffee to the ergonomically designed computer mouse, there are so many toys to choose from that make our lives better.   Whether they’ve been out a week or a decade, gadgets…

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