Branding, Brand Experience and Brand Strategy
Making sure that your brand stands out from your competitors is key to your success. Your brand is all about your personality, connecting with your clients and separating you from the pack.
A while ago we wrote a short blog about branding and your business that highlighted a few reasons why brand is important to your business, no matter how small it might be.
What's it like to be your customer?
What is your brand experience like?
Refine and define your brand by clarifying:
- Who your brand is aimed at
- What you're trying to say to customers
- Why you're trying to say it
Having a clear brand strategy will improve:
- Customer loyalty
- Brand longevity
- Internal brand alignment
Is it Time to Rebrand?
A while ago we wrote a blog to Kauai on the rebrand...because it's easy to get it wrong, and not that easy to get it right.
Here are a few tips we've found useful when it comes to branding and re-branding.
1. Look at your product from a different point of view
Sometimes being too close to your own product is a bad thing.
Take a step back and try looking at it from different angles and you might be struck with an amazing way to improve it.
2. Redefine the target market for your brand
Are you losing sales?
Maybe it's time to sit down and decide who exactly you want as your customer.
Once you've defined that, you're on your way to success.
Definition is key when it comes to your brand. Your customers want to know what they are buying into.
3. Get a makeover
Although the saying goes, "Don't judge a book by its cover", unfortunately a vast majority of your consumers will go purely on face value.
If the brand isn't working for your target market anymore, it's time to change it up a bit.
Being superficial isn't always a bad thing. Change the look of your brand and people will be drawn to it once again.
4. Find new ways
There are outrageous statistics on how much people spend on useless things.
This is purely because people have become creative with how they want their brand to be seen.
How are your competitors improving their brands and how can you do the same?
Digital is the way to go so head to the computer and work out a great digital marketing campaign.
5. Play around with names
Essentially the name of a brand will make it or break it.
Give it some thought, sit down with your colleagues and brainstorm different names that you think would work well with your market.
Get it right the first time, changing it later can undo a lot of the branding you've already done.
6. Think of new packing ideas
People like things that are designed to appeal to their personal brand.
It's as simple as that. If your customer looks at your brand and doesn't instantly feel attracted to it then you're doing something wrong.
Your brand is an extension of your customer identity, make it look good, make it match.
And please, don't design your logo yourself! Get some professional graphic design, cutting corners isn't going to win you any new customers.
7. Find your brand's story
People want to be connected to the brand they buy into.
The trend of late is the need to feel as if you're giving back when you're getting something out.
Give your product a personality and let it grow from there.
Ask yourself, what is my brand about? What am I trying to say with my brand? Who do I want my brand to affect?
Dig deep and find the original route of your brand idea.
Building a Brand Experience
Your brand has several touch points, or ways that people engage with your business. These are:
- Your brand's design and identity (your logo, colours, font)
- Your brand’s packaging (tactile touch point)
- How you communicate (email, phone, tone, staff)
- The environments your brand is found in (shops, online, etc).
Brand experience can be summed up as the sensations, feelings and responses that a brand evokes within us.
Good or bad, what does your brand make people feel like, and what does it make them want to do?
Let us oversee and design every stage of the customer’s experience of your brand.
Call us today at +27 21 554 2498 or email firstname.lastname@example.org
With a focused branding plan you can set your brand apart from the pack today.
If you are interested in any of our services, contact us today and set up a meeting.