Digital Marketing

5 People Who Should Never Graphic Design Anything

5 People Who Should Never Graphic Design Anything

This article builds on the popular post, Five People Who Should Never Design Your Website which I wrote shortly after starting Shift ONE. Following this post, I received a slot on the Jeremy Maggs show. When I had just started Shift ONE, all the way back in 2011, I needed a logo. As a self-starter…

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Why Digital Marketing is Like Game of Thrones

Digital Marketing

If you’re a fan of Game of Thrones you’ll appreciate the level of hard work that went into writing those books. So far, George RR Martin (GRRM) has enthralled the world with his vivid imagination, the detailed history of the Seven Kingdoms, and especially the gut-wrenching tragedies behind the characters. Game of Thrones has everything from dragon-riding fire queens,…

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The Value of Knowing Your Customer

knowing your customer shift one

The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customer. Really understanding them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…

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An Open Letter to Kauai – When Good Brands Go Bad

customer-experience

Dear Kauai,   We’re all still getting used to the drastic carpet-pulling of your new brand and CI. It’s several months down the line already, so you’d presume we’d have warmed up to it by now, but I think I speak for a lot of people when I say, “meh.”   You don’t know (and…

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Three Tech Valentines to Swoon Over Right Now

tech trends 2016

Don’t you just love it when someone invents something great that makes our lives a whole lot easier? From personal robots that make you coffee to the ergonomically designed computer mouse, there are so many toys to choose from that make our lives better.   Whether they’ve been out a week or a decade, gadgets…

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5 Digital Trends that Will Change Your Life in 2016

The digital space is always shifting, expanding, creating room for more. Our newsfeeds are inundated daily with fresh influxes of ICT-related information, and every week brings new advances in tech, big and small. With the constant buzz around innovation, we’re not always sure what’s really disrupting the industry, and what’s just fluff. How Digital Will…

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What I Learned as an Entrepreneur in 2015

  As an entrepreneur you’re always learning. Not all lessons are created equal – most are good to learn, but not all of them are fun to learn. Last year I worked hard, but not smart. Although I was constantly busy and inundated with emails, calls and appointments, I just could not seem to scratch…

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Building a Website? These Three Tips Could Save You Money

Shift ONE Digital Marketing SEO Social Media Web Design Agency

So you’ve started your business and things are going swell. All you need is a rocking website and the customers will start pouring in, right? Right! If you’ve started building your own website or have found a great web developer, you’ll know that creating a website is a skill-driven process that takes some serious know-how…

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WordPress Classes for Beginners this Spring!

Shift ONE Digital Marketing SEO Social Media Web Design Agency

Spring is the season for all things new. At Shift ONE we take your suggestions seriously, and have launched a rocking new series of WordPress classes, just for you. Facilitated  by our highly experienced, awesome trainers, these one-day classes are ideal for those of you who are new or have never used this website-building platform before. What you’ll…

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