Entrepreneurs

Happy Staff + Happy Customers –> Quality Brand

If your staff are your brand, then what message does your brand reflect? The way you conduct business and the way your staff treat your customers is the essence of your brand. At the end of the day, your staff are at the forefront of your business as they are the ones who interact with…

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Shift ONE a Winner in the NSBC South African Small Business Awards

NSBC Small business awards

BREAKING NEWS: Shift ONE was selected as a top 20 finalist in the National Small Business Chamber (NSBC) Awards for 2016, out of over 6,200 entrants. Top Entrepreneurs Nationwide The National Small Business Chamber (NSBC) announced South Africa’s Top 20 Small Business & Entrepreneurship Award winners and the finalists of the 2016 South African Small…

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5 Ways to Attract Tourists to Your Business

5 ways to attract toursits

South Africa is no stranger to streams of tourists that hit its shores all year round. The South African tourism industry has its hands full with holidaymakers, honeymooners and business honchos itching to enjoy the splendour our country has to offer. The Rand-[insert any other major currency here] exchange has made the Rainbow Nation a…

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The Value of Knowing Your Customer

knowing your customer shift one

The key to unlocking customer loyalty – the pot of gold all businesses hunt after every day – is in understanding our customer. Really understanding them. Not just wanting their sweaty-palmed Rands, but actually wanting to capture their hearts. When you have their hearts, you will have their loyalty, and loyalty is the ultimate prize.…

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An Open Letter to Kauai – When Good Brands Go Bad

customer-experience

Dear Kauai,   We’re all still getting used to the drastic carpet-pulling of your new brand and CI. It’s several months down the line already, so you’d presume we’d have warmed up to it by now, but I think I speak for a lot of people when I say, “meh.”   You don’t know (and…

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5 Digital Trends that Will Change Your Life in 2016

The digital space is always shifting, expanding, creating room for more. Our newsfeeds are inundated daily with fresh influxes of ICT-related information, and every week brings new advances in tech, big and small. With the constant buzz around innovation, we’re not always sure what’s really disrupting the industry, and what’s just fluff. How Digital Will…

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What I Learned as an Entrepreneur in 2015

  As an entrepreneur you’re always learning. Not all lessons are created equal – most are good to learn, but not all of them are fun to learn. Last year I worked hard, but not smart. Although I was constantly busy and inundated with emails, calls and appointments, I just could not seem to scratch…

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eCommerce Websites: 5 Must Have’s on your Home Page

Shift ONE Digital Marketing SEO Social Media Web Design Agency

So, you have a website that people can buy from. That’s great, but how do you know whether you’re doing it right? Are there things you can improve on and thereby improve your sales? For many companies, their website is the first point of contact that their customers have with their brand. Websites don’t sleep.…

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More Freebie Friday’s in April

Shift ONE Digital Marketing SEO Social Media Web Design Agency

Shift ONE is proud to announce More Freebie Friday’s in April Digital Marketing Refresher Course! Considering the success and overwhelming response that we had to the last course we ran in February, we’ve decided to run another one, and it still won’t cost you a cent! And it’s in Jo’Burg this time, so now we…

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