Integrated Digital Marketing Services

Your One-Stop-Digital Marketing Shop

Looking for a one-stop digital marketing shop?

Tired of dealing with 3 or more different marketing agencies, each managing only one specialised field?

Tired of your marketing not integrating, of your messaging being fragmented across all your different channels?

We are a Full Service Digital and Marketing Agency.

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Strategy and Implementation

Full service digital marketing strategy, planning, project management and implementation.

It all starts with understanding what your objectives are and who you are trying to reach. Once we know that we will work with you in creating a bespoke online marketing strategy that will reach your customers with relevant massaging, cost effectively. Everything digital is measurable and trackable.

Getting it right the first time involves careful planning and creative execution.

We've been doing this for a long time and we've learned a lot about what to do and what not to do when marketing to an online audience.

  • Know your market - use data and profiling to do this.
  • Online users are 'time poor' - they don't read and don't believe your hard-sell marketing blurb.
  • Keep it real, simple and benefits-led.
  • Take the time to plan it and get it right.
  • There's always a push to cut corners and get it out quicker but rather take the time to do it right the first time.
  • SEO is logical and you need to keep it honest.
  • If it's too complicated, your users won't get it.
  • If you don't user test, your product won't reach its full potential.
  • Don't let developers write your error messages.
  • Don't use a fancy advertising agency that knows nothing about usability - it will annoy your customers no matter how pretty it looks.
  • And the list goes on!

Social Media Marketing

Let us define your social media strategy and come up with a unique plan for reaching your customers.

Strategy: Identify your target markets, establish your goals and objectives, strategies for each target group, finding the best social channel for each group, finding the right voice, competitive analysis, content strategy and generation, relevance trumps rubbish, integration with other channels.

Implementation: Setting up channels, content creation, maintenance, film and video production, blogging forums, tracking, testing, social promotions, integration, analytics and measuring ROI.

Email MarketingDigital marketing Cape Town

Your Email Marketing should be your top performing channel.

Strategy: Email marketing strategy, email content strategy, goals and objectives, profiling your email client, competitive analysis, integration with other channels.

Implementation: Set up, processes, data find and cleanse, writing, design, AB and MVT testing, sending, reporting, analytics and measuring ROI.

More on Email marketing here.

SEO

If you don't rank on page one of Google, your are wasting sales and money.

Strategy: SEO strategy, establish goals and objectives, content generation strategy, social content strategy, link exchange strategy, IT support strategy

Implementation: Prepare SEO guidelines, keyword research, review and refine on-page optimisation, review and refine coding, copy and design, set up SEO for mobile, set up content management systems (CMS), link building and exchanging, set up systems for global and local search, testing, analytics and measuring ROI

More on SEO here.

Data Mining and CRM

Big data is all the rage, why? Because it helps you to customise small, highly targeted customer segments with campaigns that are guaranteed to generate big results.

Strategy: Data strategy, goals and objectives, challenges, quick wins

Implementation: Review data set up and improvements, gather data, set up data warehousing, data cleansing, mining data, modeling for acquisition, conversion and retention, finding look-alikes, determine target markets, establish communication strategies per target market, create touchpoint strategies, identify relevance, identify timing, review and refine processes, role of people, automated vs manual implementation, testing, analytics and measuring ROI.

Online Advertising

Having adverts online is key for attracting new audiences to your services and generating customer enquiries and leads.

Strategy: Online marketing strategy, goals and objectives, content strategy, campaign strategy, integration.

Implementation: Profiling your online client, writing copy and design for email, web, mobile and social, mobile devices, banner creation, viral marketing, ppc, campaign creation, affiliate marketing, website creation, email marketing, testing, analytics and measuring ROI

Website Development

Having a professional website is the starting point for your digital marketing strategy.

Strategy: Website strategy, goals and objectives, profiling your web user, content strategy, online strategy.

Implementation: Planning, project management and scoping of web and app requirements, copy, design and web development (front and back end) for websites, set up and training on content management systems (CMS), mobile devices, optimise for SEO, usability testing, profiling and user experience (UX), wireframing, prototyping and testing, AB and MVT testing, Google adwords, analytics and measuring ROI

More on website development and design here.

Usability Testing and UX

Is your website easy to use? If not, you're losing money and customers! Usability Testing is invaluable for understanding your customers journey through your website.

Strategy: Goals and objectives, usability strategy

Implementation: Site audits, create user strategies and stories, goals and objectives, find surrogate users, profiling you users, creating personas, wireframing, paper prototyping, iterative design and testing, testing copy and design, promoting results with the business, identify dealbreakers, testing and design for apps and e-commerce, forms and registration, validation, mobile devices, usability testing, measuring ROI

More on usability testing here.

Let Shift ONE assist your business with all of its digital marketing so that it can flourish.

Call Us Today at +27 21 554 2498 or email info@shiftone.co.za

Get a new website that suits your business needs today.

If you are interested in any of our services, contact us today and set up a meeting.

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