Social Media Marketing
Social Media Marketing is kind of like the Emperor's New Clothes. Everybody loves it and wants to do it, but nobody is really sure how to.
How do you integrate it with your existing marketing channels? With your traditional marketing? You know you should be doing social media marketing, but where do you start?
Social Media Marketing is Personal, Cheap and Effective.
"Social Media Marketing is personal, customers can touch the face of a large corporation."
Dylan Kohlstädt, CEO of Shift ONE
What is Social Media Marketing?
Social media marketing is all about communication.
It enables your customers to speak to you easily and allows you to respond just as easily.
Customers have found a voice through Facebook and Twitter.
They've found groups through blogs and forums, they've made videos about what they think is funny and they respond en mass when they feel a company really gets them.
Companies that embrace social media marketing create adverts that only run on Youtube, they go 'viral' and garner hundreds of millions of views within a short space of time.
This is the holy grail of social media marketing - to hit a nerve and have your customers respond by forwarding on your material to their friends and family.
Why should I bother with social media marketing?
Human beings are 'herd' animals. We were designed to operate effectively in community and a close-knit society.
Modern day man has changed all of this and now we hide from each other behind computer screens and the four walls of our dwellings.
Yet deep within, there is the need to socialise with each other, to hang over the fence or the wall and chew the fat with a neighbour.
We are also deeply governed by doing what others do and being accepted socially.
Hence the power of the 'like' or 'share' button. If your friends are doing it, you are likely to do it too.
So you need to 'bother' about it because more and more people are only doing things their friends have approved of.
Companies who do not use Social Media as part of their marketing portfolio will battle to achieve marketing goals and ROI objectives.
Facebook is becoming a primary channel for many market segments, and this power could be harnessed to create loyalty through engagement and experience creation.
And it is a very inexpensive way of reaching your customer (because your customer's contact details never change). And simply, because it works.
To find out more about this, attend our Social Marketing Training.
Social Media marketing > twitter | facebook | youtube | blogging | forums | ROI | myspace
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