Junior Account Manager – Digital Marketer

● Job level: Junior
● Type: Permanent, full-time
● Education: Undergraduate or postgraduate in marketing, journalism, advertising or digital
marketing.
● Experience: 3+ years experience in social media and digital marketing.

Account Manager Roles and Responsibilities:

Strategic Account Management
● Act as the primary point of contact between client(s) and the agency, ensuring clear communication and alignment on goals
● Develop and execute a monthly strategy to meet the invoicing target, utilising the available budget effectively and efficiently.
● Proactively identify opportunities for any ad hoc projects to increase monthly invoicing revenue.
● Plan and implement campaigns that align with client(s) core pillars.

Budget and Financial Oversight
● Manage the fixed monthly marketing budget and allocate any remaining ‘kitty’ strategically for additional campaigns and projects.
● Monitor spend vs. revenue generation to ensure all financial targets are met.
● Approve and track expenditures related to campaigns, ensuring no overspending occurs.
● Maintain accurate records of monthly financial performance, including underspend carryovers or adjustments to align with annual targets..

Campaign and Project Management
● Oversee the execution of fixed monthly deliverables, including but not limited to:

• Social media posts, community management, mailers,  and boosted content strategies.
• SEO-optimised articles and website updates.
• Monthly email campaigns and lead generation initiatives.

● Coordinate the production of ad hoc deliverables, such as brochures, videos, advertorials, and competitions, ensuring on-time delivery and high quality.
● Collaborate with designers, writers, and media specialists to ensure all assets align with client(s) brand standards.

Client Relations and Communication
● Maintain regular, transparent communication with client(s) through weekly status meetings and updates.
● Address client(s) feedback and requests promptly, ensuring continuous satisfaction.
● Prepare and present detailed monthly performance reports, including campaign outcomes, engagement metrics, and financial results.

Content and Collateral Management
● Develop and manage content calendars for social media, email marketing, articles and publications.
● Review and approve all creative briefs, ensuring alignment with brand guidelines and strategic objectives.
● Coordinate the production and distribution of press articles and advertisements in industry-relevant publications.

Team Leadership and Collaboration/CMS
● Act as a central coordinator between the agency team, client(s), and external vendors.
● Ensure all stakeholders are aligned on project goals, timelines, and deliverables.
● Provide guidance and mentorship to junior team members where necessary.
● Effective time management and tracking.

Performance Tracking and Reporting
● Compile and analyse campaign performance metrics, offering actionable insights for continuous improvement.
● Track ROI on campaigns and projects, providing feedback to optimise future efforts.
● Monitor website traffic, email engagement, and social media analytics to identify trends and areas of opportunity.

Additional Account Management (Future)
● Prepare to take on an additional client account(s) in the near future, ensuring scalability in workload and resource allocation.
● Establish processes to seamlessly manage multiple accounts without compromising the quality of service..