The Do’s and Don’ts of Hiring Outsourced Marketing Consultants

Nearly 94% of businesses outsource some or all of their marketing activities (SEM Rush). Are you grappling with marketing challenges that stretch your in-house resources thin? Perhaps it’s the struggle to keep up with the ever-evolving digital trends, the need for specialised skills for a targeted campaign, or simply the pressure to do more with…

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Strategic Marketing Leadership Without Full-Time Costs: Fractional CMO Benefits

Is your company facing rapid growth, but you’re unwilling to increase your marketing budget? This is where a fractional Chief Marketing Officer (CMO) steps in – a savvy, budget-friendly solution providing top-tier marketing wisdom without the hefty price tag. It’s the perfect fit for businesses eager to scale up smartly and sustainably. In fact, fractional…

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MarCom Awards 2023: Local Agency wins Prestigious Gold and Platinum Awards

Awards season never disappoints. This year, Shift ONE Digital achieved remarkable success at the MarCom 2023 Awards, winning multiple accolades in four categories.  From spearheading Mobius Consulting’s rebrand and website redesign, to driving extraordinary e-commerce conversions for Hertex Haus, and boosting online sales for The Unlimited, our awarded projects reflect our commitment to pushing boundaries…

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12 Lessons from 12 Years of Running My Business

It’s been 12 years of hard work, highs and lows, creativity, collaboration, late nights, laughter, stress, and tears. There’s a lot to be grateful for, and each hardship brings its corresponding learning and lesson.  Are you an entrepreneur or thinking about becoming one? These lessons might save you some time, money, and tears. Grab a…

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Why Brand Trust is the Heartbeat of Successful Lead Generation

Lead generation without brand trust leads to disaster. You can’t sell to people if they don’t trust you; Edelman reports that 67% of consumers claim they have to trust a brand before they’ll continue buying its products or services.   What is Brand Trust? Brand trust is the confidence customers place in your company’s integrity and…

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Mastering B2B Marketing: Webinar Best Practices

webinar best practices

Webinars are a cost-effective business game-changer. A survey from ON24 reveals that 95% of respondents said webinars play a key part in their marketing efforts, while 76% of marketers say that webinars help them reach more leads. Let’s dive into webinar best practices to make your webinar stand out. Webinar Best Practice: Create A Clear…

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The Ultimate Guide to Thought Leadership in B2B Marketing for 2023

Why did the thought leader bring a ladder to the conference? Because they heard the networking opportunities were “up” there, and they weren’t about to miss out on elevating their influence! With a chuckle-worthy start, let’s explore the remarkable world of thought leadership and how it can propel your B2B endeavours to unprecedented heights.We recently…

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The B2B Marketer’s Roadmap to Trust and Credibility Building through Thought Leadership

Here’s how to use thought leadership for trust and credibility building. B2B marketers, who inspires you professionally? You’re likely following them on LinkedIn, subscribed to their newsletter, and eagerly implement the tips they generously share.  Chances are, this inspiring person is a thought leader in their industry. They are among thousands who use thought leadership…

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